Greenstakes™

Greenstakes™ is an open-sourced, decentralized marketplace that aims to ensure brand authenticity and reputation. It holds brands accountable for their marketing claims and ingredient lists, and rewards valid claims with an increase in reputation while penalizing disproven claims. Greenstakes™ aims to hold brands accountable and prevent false accusations by linking real-world consequences to the outcome for all stakeholders.

introduction

Confidence

Greenstakes™ allows vendors to quantify their confidence in claims about their products and be held accountable for those claims. A vendor's brand reputation increases if the claims are true, but decreases if the claims are false. It uses open reputation on METACHAIN®.

Sustainability

Greenstakes™ addresses false claims, lack of transparency, and counterfeit goods. The platform encourages and rewards trust and virtue at all levels of the supply chain by holding actors accountable for false claims and providing transparent and objective evaluation of product quality and authenticity.

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Independent Testing

Greenstakes™ verifies a brand's claims through independent labs and holds them accountable for product claims. Greenstakes™ helps brands recover consumer confidence after a product falls short, through re-staking, and independent testing of quality and authenticity.

Results

Brand accountability: Greenstakes™ holds brands accountable to their marketing claims and ingredient list, which helps to prevent false or misleading advertising and build trust with consumers.
Consumer protection: Greenstakes™ allows consumers to make informed purchasing decisions by providing them with accurate information about the products they are considering, and also protects consumers from false accusations.
Reputation management: Greenstakes™ empowers brands to maintain a positive reputation by tying real-world gains and losses (financial and reputational) to outcomes for all stakeholders. This creates a marketplace that rewards brands that act with integrity and punishes those that do not. It also creates a marketplace where consumers can trust the claims made by brands about their products.

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DEVELOPMENT

All Definitive Ventures benefit from a network of industry leaders, cutting-edge blockchain developers, and international resources. This provides us with a distinct competitive advantage. Our success is intertwined with Definitive Ventures' entire portfolio, amplifying these network effects as we all...